Pivotal Point

I had the amazing opportunity to rebrand the best rated acupuncture clinic in Charleston, SC! From the beginning, Dr. Allison wanted to incorporate spirals and the golden ratio to convey a sense of balance and harmony into the identity. The logo forms also were inspired by the palm trees and waves from the Charleston coast. We took the concept of the logo being a central target/goal/point that Dr. Allison and her patients would be aiming for throughout the treatment process. We also incorporated AIM, Acupuncture and Integrative Medicine, into the system as a supporting element.

Full case study: https://www.behance.net/gallery/177668695/Pivotal-Point