VixenZen

Client Brief

Create a brand identity for VixenZen, a women's athleisure and sportswear line. The brand represents a fusion of calmness and vitality, embodying feminine strength and grace. The logo, a minimal fox face, symbolizes agility and tranquility. Use a color palette of soft sage green, subtle coral, crisp white, and earthy taupe. Taglines should reflect the brand's essence: balance, empowerment, and adventure.