Make Pocket Money Digital

Pockt is an innovative mobile app that aims to make finance more engaging and accessible for both children and adults.

It employs a unique approach to transform traditional pocket money into a digital experience while providing valuable educational content on personal finance and investing.

Services

Kimko Design's team was tasked with creating a unique branding strategy that would appeal to both children and adults, striking a balance between playfulness and maturity. This approach was essential, as Pockt targets two distinct

age groups

• Branding

• Art Direction

• Marketing Collaterals

• Debit Card Design

• Packaging Design

The Pockt brand uses a diverse and vibrant color palette that aligns well with the product's goal of making pocket money digital and providing educational content for all age groups.

Primary Graphic elements

The primary graphic elements of Pockt's branding are inspired by the everyday objects associated with pocket money: the shapes of jeans pockets and coins. These elements are not just visually appealing but also deeply symbolic, representing the core functionality of Pockt's product. The pocket shapes signify security and storage, reflecting Pockt's ability to safely hold and manage funds. On the other hand, the coins represent currency and transactions, highlighting the ease of spending and saving with Pockt. These graphic elements are creatively integrated into the brand's visual identity, reinforcing the connection between the product and its users' everyday experiences.

Secondary Graphic elements

Pockt's secondary graphic elements, "Dynamic Pockets" and "Dynamic Monies," introduce movement and transformation to the brand's visual language. "Dynamic Pockets" portray pockets in motion, symbolizing the fluidity and adaptability of managing finances with Pockt. "Dynamic Monies" depict coins in various states of motion, representing financial growth and activity. Together, these elements enhance Pockt's branding by emphasizing security, flexibility, and potential for growth, reinforcing the connection between the product and its dynamic financial solutions.

Graphic usage

Brand Stationery

Our design team effectively extended the brand's visual language across various stationeries, ensuring consistency and recognition. The letterhead features subtle graphics, with the color palette highlighting key information. Business cards make a bold statement with pocket and coin graphics, maintaining clarity with the brand's typography.

Books incorporate thematic illustrations, using colors to differentiate sections.

T-shirts showcase playful designs, adapting the graphics for a casual medium. Billboards use scaled-up elements for impact, simplifying the message for quick comprehension. Overall, the team's adaptation of core elements across different mediums successfully maintains Pockt's cohesive visual identity, reinforcing the brand's values and messaging.

Kimko Design

Kimko Design is a dynamic design agency that specializes in delivering cutting-edge solutions in branding, UX/UI design, and packaging. We are committed to empowering our clients by providing unlimited design services through our unique subscription model. Our team of creative professionals is dedicated to crafting bespoke identities, products, and brands that resonate with your audience. Whether you're launching a new venture or seeking to rejuvenate an existing brand, Kimko Design is here to fuel your journey with our blend of innovation, creativity, and passion.

For any inquiries about your project, please reach out to us at rajdeep@kimko.design

Please note that these designs are the copyright of Pockt and cannot be copied or reproduced by any means.