HAELYN COSMETICS | LOGO DESIGN & BRAND IDENTITY

HAELYN is a cosmetic brand born to honor the pure beauty of women. That beauty is like a cool stream, bringing youthfulness to your body. Inspired by the famous Korean fairy tale with a "wise" balance from natural ingredients, HAELYN is confident to be a "youth spring", bringing pure energy to your skin and beauty.

HAELYN brand identity expresses femininity, lightness, purity through slender lines. The logo design is an abstract image of a bow tie - symbolizing the gift, conveying the message that each product is a beautiful gift. White towards a little blue is a sign of purity, purity, in line with the direction of the business. Combined with red pink to create high-class luxury for the brand.

Client Haelyn

Logo and Branding Project. Logo is designed for Cosmetics in Korea.

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