Purpose Field Guide Cards

Ahh the age old conversation about "purpose". These cards didn't make the final cut for a field guide project I did last summer, but look, they're serving a new purpose! The client asked me to design a box of items you'd find in a vintage field guide kit with the theme of "finding one's purpose." I did some research on nautical flags and designed and illustrated these cards that spell out "purpose" through the Semaphore Flag Signaling System. The hope was create a clever and story-driven way to guide people towards their purpose.