The Prompt

Full Video here: https://youtu.be/OqC62Skajy4

The Prompt is an AI-enhanced film produced by Atypical.Co that explores the fusion of generative technology and spoken poetry to weave a compelling visual narrative. At the heart of this innovative project is multi-Grammy award winner J.Ivy (@JIvyTube) , whose mastery of verse breathes life and depth onto a digital canvas at the intersection of art, technology, and the human experience.

How AI was used in our creative process:

The Prompt began with J.Ivy's captivating live-action performance, filmed in a single continuous shot on the streets of Chicago, capturing the raw energy of his hometown.

The footage was then segmented into storyboarded sequences, each reflecting the poem's thematic elements. Atypical's creative team employed @RunwayML, @KaiberAI, and multiple sub-tools to achieve video-to-video visual transformations across these sequences that aligned with both the original footage and the creative vision. Runway's additional suite of editing tools, such as in-painting and green screen, were crucial for blending AI visuals with raw footage. @OpenAI's ChatGPT, MidJourney, and @Stability_AI Stable Diffusion (image and video) supported video generation by producing assets used in The Prompt.

The intro 3D sequence was modeled with @lumalabsai the face change effect was rendered with @deepswap and the CG robot character was generated using @wonderdynamics. The sequences were assembled on @Adobe Premiere Pro and After Effects, and the full render was polished, color corrected, and further enhanced using @topazlabs and @MaxonRedgiant.