Testing Platform — Rebranding & Web Design
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About
Testable is a fully Integrated, continuous testing platform that ensures websites, apps, and APIs function and perform as intended. Easy, quick, autonomous.
Goal
Convey brand essence and core messages while introducing a fresh visual interpretation. It was important to maintain the recognizability and association with the existing brand, ensuring that customers can still identify and connect with it, while also differentiate Testable within its niche competitors.
Emphasizing trust and transparency, Testable's visual identity features a clean, minimalist design in white and light blue, with dynamic pink and blue gradients for an innovative edge.
Light and weightless graphics with clean lines and vibrant colors set the foundation of the brand style and are used to create a clear, intuitive step-by-step demonstration of the processes.
Recognizing the common habit of skim reading, we used clutter-free white spaces to reinforce visual hierarchy and create a comfortable and focused environment for users.
The pricing structure for tools like Testable is often complex and unclear. As one of the brand values is transparency, the same approach has been applied to presenting pricing models.
Blue serves as an anchor color, providing stability and grounding to the overall design.
