Konpo | Logotype explanation

Peter Parker, Clark Kent, Bruce Banner before his fury... The greats don't seek the limelight.

Sometimes, the piece that makes everything work seems to be invisible, and that was the original concept behind the creation of our new brand.

Our symbol embodies that idea and our value as a human group and agency, while also breathing digital, breakfasting on ones and zeros, and snacking on gutters with components in the afternoon.

Precisely because we are digital, our icon has been crafted to seamlessly fit into its environment and come alive within it.

The Konpo logo not only fits perfectly into a grid but has been designed based on a mathematical substrate, making it reproducible using CSS code in web environments. This allows it to move, animate, and interact naturally in that same digital space.

And although a picture is worth a thousand words, we'll always keep a few words handy just in case images aren't possible.

Type Unicode Symbol U+2E2C, and ⸬ Konpo will emerge from a telephone booth or be projected onto the skies of Gotham, or NYC, or [your-city].

The invisible piece that makes a team work: with Professor X (Charles Xavier), sorry, Professor J (Jean Massad) at the helm, LIFT has evolved into Konpo, and here begins its new chapter and adventure.