Aqua Systems Creative Refresh & Campaign Assets

Aqua Systems asked us to take their existing brand colors and typography and rework them to level up their brand. We used their colors to create a graindient, flip-flopped their type hierarchy, enhanced the relatability of their messaging, and incorporated warm imagery of everyday life.

The Team: Jess Ferguson (Creative Director & Copy Writer), Taylor Berger (Associate Creative Director), Myself (Art Director & Designer)