FitFarm
Problem
How to encourage and maintain residents' engagement in playing, exercising, and doing sports in public parks, focusing on various age groups (4 – 18 years, 19 – 64 years, and over 65s). The goal is to innovate and find technological solutions, potentially involving physical adjustments to public spaces or introducing digital applications to enhance participation in activities.
Focus
Primary: children aged between 8 - 12 years old
Secondary: young adults aged between 21 - 27 years old
Growth in park usage
More engagement with fitness facilities
Increase retention
Health benefits
Concept
The concept suggests fitness equipment connected to virtual animals, prompting users to engage in physical activity to feed, water, and care for these creatures. Augmented Reality (AR) allows users to interact with different virtual animals through their phones, aiming to add meaning to workouts and encourage regular attention and care for the creatures during exercise.
User Flow
