Creatd - Branding

When Creatd, a Nasdaq-listed holding company renowned for empowering creators and brands through technology and data-driven innovation, approached BB Agency, they sought expertise in realigning their brand strategy, visual identity, and design language. In terms of their branding, our team was tasked with establishing a visual identity that uplifts Creatd's mission and resonates with its community of over 800,000 creators.

We developed a custom wordmark that strikes a balance between subtlety and impact, reflecting the versatility of Creatd's services and its forward-thinking, innovative ethos.

Regarding typography, we carefully selected Favorit Pro, a refined grotesque font, complemented by its underlined version, Favorit Lining, for specific elements, and employed its subfamily, Favorit Extended, for titles and headlines. This choice enables the brand to showcase its adaptability and visual impact in nuanced ways.

In addition, we curated a diverse collection of modern symbols representing the full spectrum of services and possibilities offered by the company. These symbols can be strategically used in either subtle or bold manners, depending on the context.

Furthermore, we developed a vibrant and expansive color palette that enhances the minimal yet dynamic layouts utilized. These layouts are intentionally kept simple, allowing the content and striking photography to take center stage.

Explore the case study here ➡️ https://bb.agency/project/creatd/

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