Visual ID - Branding

Newstart. Your financial life starts here.

NewStart believes that together, we can simplify financial moves and help each other find our new start. 

Visual ID

Overall, the Visual ID speaks to its community and interconnectedness. Geometric shapes, a high-contrast background-to-foreground, and bright colors reinforce the brand personality.

Connection, adaptability, and optimism — welcome to NewStart.

The brand typography choice is Cabinet Grotesk, a sans serif font characterized by its stark, geometric lines and angular shapes, and the modern sans-serif font Satoshi. Together, they evoke a personality of techy and friendly, authentic and trustworthy. 

The logo is made from the logotype and a simple yet effective logomark. These shapes are used throughout the brand as design elements, achieving brand awareness.

Nymbus Labs

Niche is the new local – go beyond zip code and tech stack to give your financial institution and audience a new start. https://nymbus.com/labs/