Zelky's Beach Arcade
Every business benefits from taking brand seriously. Period.
Even a beach arcade on the boardwalk of Rehoboth, Delaware. 🕹️
Who doesn't love an arcade?
But let's be honest; our expectations of their brands are low. Our goal is to have fun and win silly prizes, brand aside. We don't show up to judge them on the polish and consistency of their brand.
But what happens if the brand rises to the occasion?
What if the brand identity matches their energy?
Thankfully, we got the chance to answer those questions.
This project addressed three points...
✅ Stand out on a busy boardwalk ✨
✅ Create a visual foundation for expansion to new locations 🔨
✅ Evolve the brand to match the ownership transition, Father → Son. 🤝
The project work and outcome were a joy to participate in. I still think back to how much courage and belief it took for a small family-owned beach arcade to invest in branding.
You either get it or you don't.
They got it!
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