Custom Closets Company Website - Case Study
MDF Closets Company - Philadelphia
MDF Closets is a custom closet company based in Philadelphia, specializing in designing and installing personalized closet and storage solutions.
MDF Closets helps clients transform their spaces into organized and functional areas that reflect their unique needs and style preferences.
From walk-in closets to pantry organization systems, MDF Closets offers tailored solutions to maximize space and enhance the overall aesthetics of any home or office.
Project Overview
The project involved website redesign & development of a new website for MDF Closets. They wanted a website that's easy to use and showcases their custom closet solutions and offering, helping them attract new clients.
👨🏻💻 Role & Duration
- Company: MDF Closets
- Role: UI/UX Designer & Web Developer
- Duration: 4 months
📁 Scope of Work
- Web Design
- UI/UX Design
- Copywriting
- Web Development
- SEO
The Problem
MDF Closets had an outdated website that didn't effectively communicate its story and values. The website wasn't optimized for mobile devices and SEO, which led to a lack of bookings on the website.
The layout of the website was not easy to use, and it did not showcase the products effectively. Also, it lacked social proof and an FAQ section, which made visitors doubtful about the company's credibility. Additionally, the navigation was poorly organized.
Goals & Objectives
The goal of the project was to improve the MDF Closet's online visibility, design a modern website that showcases their products & services, attract new clients, and rank higher in a local search.
🎯 Business Goals
- Improve visual appeal of the webste
- Improve user experience
- Mobile responsive website
- Design better product pages
- Create better navigation
- Attract new clients
- Rank higher in local search (SEO)
🙂 User Needs
- View information about the closets
- Detailed information about products
- Learn about pricing, installation, and design process
- Easy way to book a free consultation
Design Process
💡 Strategy
- Discovery Session
- Project planning
- Competitor analysis
- User Research
⚙️ UX Desgin
- Information Architecture
- Mood boards
- Wireframing
- Prototyping
🖌️ UI Desgin
- Visual Design
- Responsive Design
🚀 Launching
- Development
- Testing
- Quality Assurance
- Deployment
Home Page Before & After
Solution
The solution was implemented to address the business goals & user needs for the MDF Closet's new website, included the following:
✅ Clean & Modern Design
New website had a clean, modern design, better user experience, improvied visual appeal and high-quality images to showcase the MDF closets storage solutions.
✅ Easy-To-Navigate
Clear navigation structure provided users with the information they needed quickly and efficiently, including custom spaces, about the company, faq and contact informations.
✅ Mobile Responsive & SEO Optimized
A mobile-responsive website provided a seamless user experience on all devices, including smartphones and tablets, optimized for search engines, helping to improve the camp online visibility and attract more potential guests.
✅ Blog Integration
We integrated the blog into the new website, providing an effective platform for sharing valuable content, engaging with visitors, improving SEO, and establishing MDF Closet as a leader in the custom closet industry.
✅ Fast Loading Website
By optimizing the MDF Closet website for fast loading, the company saw increased user engagement, lower bounce rates, and improved search rankings, leading to business growth.
Results & Outcomes
The website redesign for MDF Closets successfully achieved its goals. With a modern & user-friendly website, they are positioned to engage with their target audience, drive conversions, and maintain its status as one of the best local custom closet providers in Philadelphia & New Jersey.
As a result, the company saw an increase in website traffic, improved user engagement, strengthened brand identity, and improved conversion rates, leading to 30% more bookings from the website.
Also, as a result of a fast and SEO-optimized website, MDF Closets ranked higher in a local Google search for custom closets.
📈 Business Results
- Increased bookings from the website by 30%
- Ranked higher in a local Google search
- Strengthened brand identity & credibility
- Increased customers loyalty
- Professional & trustworthy look
🙂 User Feedback
- Users liked the easy way to book a free consultations
- They liked the clear & concise structure of the website
- Users loved detailed information about the custom closets
- They loved detailed answers on frequent questions
- Appreciated the speed & mobile responsiveness of the website
Client Feedback
" Thank you! Dejan and his development team were great. Our website looks beautiful.
Attention to detail, high quality, and easy communication are the main features we loved working with him.
Also, we are grateful for the detailed explanations for every step and paragraph he did. It's hard work but very convenient for customers.
If you are looking for someone who takes care of your website - he is the right person."
Igor Putov
Founder & CEO of MDF Closets
