Asseco Software Company Website Redesign
Asseco ASEE Regional Website Redesign
Asseco ASEE is a leading provider of innovative IT solutions and services, catering to various industries including finance, telecommunications, public administration, and healthcare. With a strong focus on delivering cutting-edge technology solutions, Asseco ASEE helps businesses streamline their operations, improve efficiency, and stay ahead in today's digital world.
Project Overview
I had the opportunity to collaborate with Asseco on redesigning their regional website. The goal was to create a modern, user-friendly website that effectively showcases their products for various industries, and attracts potential customers.
👨🏻💻 Role & Duration
- Company: Asseco ASEE
- Role: UI/UX Designer & Web Designer
- Duration: 3 months
📁 Scope of Work
- UI/UX Design
- Web Design
The Problem
Asseco ASEE had an outdated website that wasn't effectively showcasing its products. Due to the expansion of their business and an increase in the number of products and services, they required a larger, modern website with a better user experience and landing pages to support their marketing team and attract new customers.
Goals & Objectives
The goal was to create a modern and user-friendly website that effectively presents ASEE software products to potential clients and users. Also, establish a strong online presence for Asseco ASEE, increase brand awareness, and generate leads.
🎯 Business Goals
- Design a modern & user-friendly website
- New landing pages that efficiently present their products & services
- Position Asseco ASEE as a regional leader in software development
- Enable potential clients to Book a free demo
- Attract new customers & generate leads
🙂 User Needs
- Clear & concise information about the products
- Clear navigation and layout of the website
- Learn about the benefits & functionalities of products & services
- Option to Book a free demo
Design Process
💡 Strategy
- Discovery Session
- Project planning
- Competitor analysis
- User Research
⚙️ UX Desgin
- Information Architecture
- Mood boards
- Wireframing
- Prototyping
🖌️ UI Desgin
- Visual Design
- Responsive Design
Home Page Before & After
Solution
The solution that was implemented to address the user needs and business goals for Asseco ASEE, included the following:
✅ Clear & Modern Design
The website was designed to feature clear and concise messaging that effectively communicate the unique value proposition of Asseco ASEE and their procducts. This included highlighting key features, benefits, and use cases in a way that resonated with the target audience.
✅ Engaging Visuals
Visual elements such as high-quality images, graphics, and icons were strategically incorporated throughout the website to enhance user engagement and convey information more effectively. This included using eye-catching visuals to showcase the software in action and illustrate its benefits in a compelling manner.
✅ Intuitive Navigation
The website was structured with intuitive navigation, allowing users to easily find the information they were looking for. This involved implementing a well-organized menu structure, clear call-to-action buttons, and prominent links to key pages such as products, about the company, career center, and become a partner.
✅ Mobile Responsive Design
A mobile-responsive website that provided a seamless user experience on all devices, including smartphones and tablets, optimized for search engines, helping to improve the product's online visibility and attract more potential customers.
Results & Outcomes
The new website proved to be an effective tool for lead generation, with a significant increase in the number of inquiries and demo requests received through the website's contact forms. This indicated a higher level of interest and engagement among visitors.
The launch of the website helped to enhance the overall brand perception of Asseco ASEE, positioning it as a leading provider of innovative IT solutions and services. The modern design, clear messaging, and professional presentation of information contributed to a more positive impression among visitors.
📈 Business Results
- Strengthened brand identity & credibility
- Professional & modern look
- Increase in the number of demo requests by 35%
- Increase customer loyalty
- More potential clients discovering the ASEE
🙂 User Feedback
- They liked clear & concise structure of the website
- Users loved product landing pages
- Loved the mobile-responsiveness of the website
- Praised ease of use, clear navigation, and visually appealing website
Team Feedback
" First of all, Dejan is a problem solver, not regular problem solver but very creative one that comes up with a solution very quickly where both sides are satisfied.
Great team worker, and extremely reliable. Worked with him on Asseco ASEE project, and would gladly work with him again. "
Andrej Brdarovski
Frontend Developer
