Easyvest - Design Case Study
Some weeks ago I came across a tweet asking why young Nigerians would rather bet on online sports betting platforms to make money than invest. I started researching and I found insights from articles and reports showing the poverty level of the country being the main reason why but an idea came in. What if investment platforms have some experiences on their product similar to betting platforms would this make users who bet a lot be interested to using their platforms? So i designed a web app implementing some features like investment builder taken from bet building concept and investment code input taken from the concept of just putting bet code without you selecting the options. It was an interesting project that stretched me from ideation for branding to web app design. I would appreciate your feedback and your thoughts on if having some experience similar to betting platforms will make users who bet interested in using your platform to design. Thanks everyone✨💚
Link to complete case study on Behance👇
https://www.behance.net/gallery/195205473/Easyvest-Product-design-case-study
Link to product demo on YouTube 👇