Client — Tallinn Guest House

Tallinn Guest House is a cozy and comfortable accommodation located in the heart of the Estonian capital, just a short walk right into the beautiful Old Town. The hostel offers a range of facilities, such as a shared lounge, a terrace, and private parking. Guests can enjoy free WiFi and on-demand laundry throughout the property. The hostel also has a friendly and helpful staff, who can assist with booking tours, renting bikes, and providing local tips. Tallinn Guest House is a great choice for travelers who want to explore the charming and historic city of Tallinn and its Old Town.

January 2024

Logo design

The client wanted their logo to be an emblem of their identity, a symbol that stands for simplicity and trust. Inspired by the concept of house roofs, the logo’s fluid lines and bold colors reflect a dynamic nature. It’s designed to be versatile, scaling effortlessly from a smartphone screen to a billboard.

Color Pallet

The color palette is a harmonious blend of vibrancy and sophistication. Due to the meet-up of different cultures through this hostel; each hue is chosen for its psychological impact and cultural significance, ensuring the brand resonates on a global scale.

Typography

Typography is the voice of the brand, and we’ve selected fonts that speak with clarity and boldness, and elegance. The typefaces are a mix of modernity and timelessness, ensuring legibility across mediums while enhancing the brand’s narrative.

Iconography

A mix between stroke and fill icons was needed to match the different feels of the chosen typefaces. We made sure our chosen icons are intuitive and engaging, to simplify complex ideas and add a touch of personality.

Voice and Tone

We made sure the brand sounds confident, friendly, and professional, reflecting our expertise and approachability. The overall tone adapts to the context, whether it’s the warmth of a social media post or the formality of a business card, ensuring the message is always clear and resonant.

Thank you