ED'S Bakery

Ed's Bakery, a purveyor of cross-continental breads, embodies a neo-retro charm with its soft, homely, and contemporary ethos. With a dedication to quality and tradition, the brand seeks to evoke a sense of warmth and nostalgia while embracing modernity in its culinary creations.

The logo of Ed's Bakery cleverly integrates a bread motif into the negative space of the letter "D," forming a subtle yet instantly recognizable symbol of the brand's core product. This innovative design not only reflects the brand's identity as a bakery but also helps to establish a distinctive and memorable visual presence in the market.

Drawing inspiration from its manifesto, Ed's Bakery adopts a color palette that harmoniously blends rich indigo, creamy beige, and soft pink. These colors evoke a feeling of comfort and familiarity while also exuding a contemporary flair. Together, they create a visual identity that resonates with the brand's values of warmth, modernity, and homeliness.