Ancestry | Heritage to Modern Chic

Ancestry, a pioneering Indianwear brand, blends India's rich heritage with modern fashion, emphasizing authenticity, innovation, and sustainability. It aims to share India's ancestral stories with a global audience. The brand is modernizing its identity through strategic rebranding to appeal to younger consumers, diversify its product line, and strengthen its global presence. This rebranding effort focuses on refreshing its visual image, widening its appeal, and fostering a larger community interested in India's heritage and sustainable fashion. Expected benefits include increased brand awareness, deeper engagement with a culturally aware audience, entry into new markets with inclusive products, and a diversified portfolio that reinforces its status as a heritage-focused fashion leader.