Paushtikk Switch | Revitalising Wellness

Launched in 2020, Paushtikk Switch, a key player in the wellness and nutrition industry, offers healthy meal subscriptions to support fitness goals. The brand wanted to undergo a rebranding to better reflect its updated philosophy, values, and enhance customer experience. This makeover is intended to rejuvenate the brand, making its identity more relatable to customers, aiming for higher recognition, improved market presence, increased digital engagement, and positively impacting sales and market share, significantly aligning with its contemporary ambitions.