Active Beauty Brandbook

The Active Beauty logo is a visual representation that encapsulates the essence of the brand in a single pictogram. The lotus flower symbolizes natural beauty and growth, while the figure at the center represents the customer, placing the individual at the core of the experience. The letter "B" in "Beauty" is seamlessly integrated into the design, emphasizing the centrality of beauty in the service offered. The elements revolving 360° around the customer represent Active Beauty's comprehensive and personalized approach to meet the needs of each individual. This proposal captures the concept of a customer-centric experience focused on well-being, health, and authentic beauty in a singular and meaningful pictogram.

Read the full case study on: https://alessiogranella.com/project/active-beauty