Packaging project designed for Ras, a beverage company specializing in natural and organic juices that prioritize the quality of ingredients used in production. Our target is Indian Market.

The logo is crafted to convey purity and clarity in a simple yet effective manner. In this category, consumers appreciate packaging featuring fresh fruit imagery as it signifies premium quality. Hence, we've opted for real fruit images to impart a strong sense of freshness. Additionally, the use of black color evokes elegance, aligning perfectly with our consumer insights in the market.

Thank You!