Red Wing Shoes

A 100-year-old brand with a loyal following doesn’t need help speaking to its devoted customer base. Recently, however, Red Wing Shoes has been creating products that speak to a younger generation and needed some help telling their story to a new audience. We worked with the team to create a brand book that would help their marketing partners communicate the company’s clear but simple purpose in a new, refreshing way.  

Services Provided: Art Direction, Brand Refinement, Print Design, Style Guide CreationTeam: Scott & Victor