Cracker-S

Cracker-S : A Sustainable and Healthy brand, a Super food,

and also a tasty Snack.

Cracker-S brand assortment consists of a variety of crackers positioned

as artisanal and innovative healthy snacks. Its ingredients allow the product

to be identified as a healthy choice bringing more benefits to the consumer.

Its functions and benefits position the product as a superfood.

Challenge: Define a Cracker-S Brand Identity taking into account its mission

and values, allowing it to assume a natural and premium positioning.

Create differentiating and innovative packaging.

Create a Packaging Architecture adapted to 2 different Ranges:

Protein & Fiber Range and Vitamin Range.