Context: The company

Coches.net is Spain's top marketplace for buying and selling cars, boasting over 26 years of experience and more than 20 million monthly visits. As part of Adevinta, coches.net offers professional tools like coches.net PRO, while engaging a vast community of motor enthusiasts through its online platforms and social media channels.

My role

As a UX Designer, I co-lead with the Product Manager within our Product Team various impactful projects. In addition, I collaborate closely with the Cluster Lead to define the discovery roadmap for our team. I also coordinate and facilitate workshops, focus groups and design sprint roadmaps. I organized sessions involving users, stakeholders, and other designers for almost every product initiative to develop the final solution. I maintained regular communication with the main stakeholders to inform them of our progress and updates.

My top challenges

• UX Design Projects:

  • B2B tool redesign

    (more details here)

    • Home new page (blog post here)

  • UI Kit B2B tool

  • Brand refresh (blog post here)

  • Dark theme going to light (blog post here)

  • Product vision

• UX Project Management:

  • B2B and Cluster Opportunity maps

  • Top B2B Quarterly Pains Report

  • Suggestion box with an automated direct report (Airtable + Slack)

  • B2B & B2C experience:

    • Entrega flexible (blog post and press release here)

    • Videos in your ads

The process

The Discovery Methodology

The Delivery Way of Working

Looking for more detail about our way of working?

My team colleague and I wrote an article talking about that, don't miss it out!

Project Snapshot: "Dark theme goes to the light theme"

Thanks for taking the time to read :)

We look forward to seeing you discover your next car on coches.net! 🔎🚗 👀