MATCH MIXER - Not For Profit Sports Event
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BRIEF
I was tasked with creating a comprehensive design package for a not-for-profit event that aims to raise awareness about the Qatar stadium disaster, which resulted in the loss of over 7000 lives.
This package includes various forms of collateral, digital design, and motion design, and needs to be completed within two weeks.
Proposal
To effectively meet this objective, I propose the following initiatives:
Poster Series
Develop a series of impactful posters to be prominently displayed in Fitzroy, conveying the essence and urgency of the cause.
Brand Development & Strategy
Forge a cohesive brand identity and event strategy that resonates with the target audience, ensuring a unified message across all platforms.
Motion Design for Advertising
Craft dynamic motion designs tailored for advertising purposes, capturing attention and fostering engagement.
Social Media Campaign
Establish a robust social media presence, leveraging various platforms to amplify awareness and drive participation.
Event Advertising
Design captivating advertisements tailored for each night of the event, maximising attendance and impact.
Collaboration with Beat Magazine
Create compelling advertisements in collaboration with Beat Magazine, a key partner in promoting the event and its cause.
Shirt Design for Charity Fundraising
Design and illustrate a series of compelling shirt designs, with proceeds dedicated to funding charitable initiatives aligned with the cause.
