Knowledgehook Signature Leadership

This sister branding was intentionally created to look and feel exclusive and very different from the parent brand. The strategy was to disassociate from our main product, and use this new branding to offer coaching and seminars to build a community for district leaders—they have the authority to provide the Edtech tools that teachers need, however, their job and goals are very different from that of a teacher. Thus, a different approach is needed to build the trust of this specific audience.