Knowledgehook Brand Identity and Collateral

One of the greatest things about working for a startup is that you get to build the brand identity and recognition from a fresh start, which is much simpler than a revitalization because your audience has a blank slate of who you are.

The early marketing and sales collateral, presentation decks, emails, etc—we really played with the bold yellow and blue brand colours. This modern and fun punch of colour is not a common style in the education industry, which is something that would help stand us out even more as a revolutionary edtech tool.