ImmoScout24 B2B partner badges
Stakeholders: B2B, Sales, Marketing, C-level
Role: user research, design exploration, defending choices, and ensuring adherence to Corporate Identity guidelines.
Objective: Develop a graphic representation for new partnerships that aligns with Immoscout24's brand identity, exudes luxury, and incorporates metal colors.
Process: Conducted user research, explored over 100 variations, defended style and color choices, and implemented specific guidelines to align with the Corporate Identity (CI).
Final Deliverables: High-fidelity mockups suitable for out-of-home campaigns, merchandise, digital assets, and print materials, seamlessly blending with the brand and emphasizing the exclusivity of the partnerships.
Created while working @ ImmoScout24
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