Branding for Evin Atelier

Evin Atelier is a wellness sanctuary dedicated to natural methods of rejuvenation, specializing in face treatments, massages, and holistic therapies. Rooted in the principles of balance and vitality restoration, Evin Atelier sought to have a brand identity that reflects its ethos of traditional wellness in a modern context.The primary goal of the logo design project was to create a visual identity that encapsulated Evin Atelier's commitment to natural wellness, balance, and elegance. The logo needed to convey a sense of sophistication while remaining approachable and aligned with the brand's values.I conducted extensive research into Evin Atelier's brand identity, values, and target audience. Through consultations with the client, I gained insight into their vision for the brand and the desired aesthetic for the new logo.Drawing inspiration from traditional Chinese motifs and the concept of balance, I explored various design concepts that fused tradition with modernity. I experimented with typography, color palettes, and graphic elements to create a logo that felt authentic and timeless. The chosen logo design featured intertwined letters 'E' and 'A,' subtly referencing Chinese characters and symbolizing harmony and unity. The typography was clean and modern, with a touch of elegance, while the color palette evoked a sense of tranquility and natural beauty.