UGG.com | A/B Test | Product Title Placement | PDP

Problem: The new 4:5 product image ratio pushes the calls to action (selectors & add to cart button) further down the page. In session replays, users were observed having to scroll up and down to see product images when selecting new color swatches.

Hypothesis: If we place the product title section above the product image on mobile devices, then user paint points will be alleviated and the add to cart button will be closer to the product image, which will increase cart rate.

Primary KPI: Add to Cart Rate

Secondary KPI: Conversion Rate

Results: The variant won with +x.x% uplift.