Aqua Reef

I worked on a comprehensive label refresh for Old Spice back in 2019 that was sadly scuttled by the pandemic. Turns out no one was wearing deodorant during lockdown! A version of "Swagger" made it onto shelves, but the lion's share of the labels are mothballed in the archives, including this little slice of the tropics.

AD: Nathan Schwecke, Procter & Gamble.