An envisioned identity for a sustainable & modern resort.

A resort along Minnesota's Northern shore needs to stand out with a refined and modern approach to vacationing. Built on a mission of sustainability, the lodge works to provide an eco-friendly and quality experience for its guests.

Its identity needed to reflect that mission without overpowering its guests with greenwashed messaging/imagery.

The delivered identity allows for a modular approach to the branding, with elements from the primary mark able to be taken and used throughout the brand, allowing for a unified identity that can be built upon as the brand evolves.