Saas Document Management System Website - Case Study
Asseco ABC Document Management System
Asseco ABC Document Management System is a comprehensive software solution designed to streamline document handling and management processes within organizations. It provides a centralized platform for storing, organizing, accessing, and sharing documents securely across departments and teams.
Project Overview
I had the opportunity to collaborate with Asseco on designing the website for their flagship product, Asseco ABC Document Management System (DMS). The goal was to create a modern, user-friendly website that effectively showcases the features and benefits of the DMS platform, and attracts potential customers.
👨🏻💻 Role & Duration
- Company: Asseco
- Role: UI/UX Designer & Web Designer
- Duration: 3 months
📁 Scope of Work
- UI/UX Design
- Web Design
The Problem
Asseco ABC DMS needed a website that effectively showcases the features and benefits of the DMS platform, and attracts potential customers.
Goals & Objectives
The goal was to was to create a modern and user-friendly website that effectively communicates the features and benefits of the software to potential clients and users. Also, establish a strong online presence for Asseco ABC DMS, increase brand awareness, and generate leads.
🎯 Business Goals
- Create a modern & user-friendly website
- Establish a strong online presence for Asseco ABC DMS
- Enable potencial clients to Book a Demo or Download E-Book
- Attract new customers & generate leads
🙂 User Needs
- Clear & concise information about the features
- Learn about the benefits & functionalities of DMS
- Option to inquire about or purchase the software
Design Process
💡 Strategy
- Discovery Session
- Project planning
- Competitor analysis
- User Research
⚙️ UX Desgin
- Information Architecture
- Mood boards
- Wireframing
- Prototyping
🖌️ UI Desgin
- Visual Design
- Responsive Design
Solution
The solution that was implemented to address the user needs and business goals for Asseco ABC Document Management System, included the following:
✅ Clear & Compelling Messaging
The website was designed to feature clear and concise messaging that effectively communicate the unique value proposition of Asseco ABC DMS. This included highlighting key features, benefits, and use cases in a way that resonated with the target audience.
✅ Engaging Visuals
Visual elements such as high-quality images, graphics, and icons were strategically incorporated throughout the website to enhance user engagement and convey information more effectively. This included using eye-catching visuals to showcase the software in action and illustrate its benefits in a compelling manner.
✅ Intuitive Navigation
The website was structured with intuitive navigation, allowing users to easily find the information they were looking for. This involved implementing a well-organized menu structure, clear call-to-action buttons, and prominent links to key sections such as product features, benefits, and contact details.
✅ Mobile Responsive Design
A mobile-responsive website that provided a seamless user experience on all devices, including smartphones and tablets, optimized for search engines, helping to improve the product's online visibility and attract more potential customers.
Results & Outcomes
The new website proved to be an effective tool for lead generation, with a significant increase in the number of inquiries and demo requests received through the website's contact forms. This indicated a higher level of interest and engagement among visitors.
The launch of the website helped to enhance the overall brand perception of Asseco ABC DMS, positioning it as a leading provider of document management solutions. The modern design, clear messaging, and professional presentation of information contributed to a more positive impression among visitors.
📈 Business Results
- Strengthened brand identity and credibility
- Increase in the number of demo requests by 35%
- Increase customer loyalty
- More potential clients discovering the ABC DMS
🙂 User Feedback
- They liked clear & concise structure of the website
- Users loved presentation of the software benefits
- Loved the mobile-responsiveness of the website
- Praised ease of use, clear navigation, and visually appealing website
Team Feedback
" First of all, Dejan is a problem solver, not regular problem solver but very creative one that comes up with a solution very quickly where both sides are satisfied.
Great team worker, and extremely reliable. Worked with him on Asseco ABC DMS project, and would gladly work with him again. "
Andrej Brdarovski
Frontend Developer
