Tribeliopage has a large number of creators using the instant payment feature to sell products, many of which are educational materials. Users have expressed a strong desire to learn from creators through a platform similar to Udemy, and to have a structured learning experience on a dedicated platform.

To address this need, I collaborated with stakeholders to develop a new platform where users can learn from creator content, easily accessible on their mobile devices.

Role, Team, Timeline & Tools

My role here is Product Designer, the timeline is in August to October of 2024, I teamed up with some fantastic folks – the Owner, Product Manager, and the Developer team – to tackle some improvements for Tribelio creators.

Background

TribelioPage's instant payment feature has become a popular choice for creators to sell their products, both physical and digital. The education category has emerged as one of the most in-demand, highlighting a significant potential for educational services within Tribelio.

This trend has led the Tribelio team to recognize a growing demand from creators for an integrated platform to host their students and provide a comprehensive learning experience. We see this as an opportunity to develop new features and services that can increase revenue and expand Tribelio's user base.

Research

Our recent qualitative research with Tribelio users, including stakeholders, yielded valuable insights:

Creator Needs:

• Creators prefer to create courses with a learning system directly on the Tribelio platform.

• Creators desire an integrated platform to purchase courses, similar to other educational platforms.

• Creators want their courses to be accessible from anywhere, including mobile devices.

• Creators seek wider promotion for their courses within an educational platform.

• Creators aim to keep users engaged and prevent boredom with their courses.

• Creators expressed a need for certificate features for users upon course completion.

User Needs:

• Tribelio users desire larger discounts for courses offered on the platform.

• Users require an E-Learning platform to learn directly within Tribelio.

• Users expressed a need for tools to practice and solidify their understanding while learning on the platform.

• Users want the ability to access courses from anywhere, including mobile devices, laptops, and other gadgets.

Benchmark

Udemy:

• Udemy is the largest online course platform currently available, making it a key benchmark for Tribelio.

• Udemy offers both free and paid courses, allowing users to choose the learning option that best suits their needs.

• Tribelio can learn from Udemy's success in building a large and engaged user base.

Teachable:

• Teachable offers a platform for creators to sell their courses, including landing pages and marketing tools.

• This aligns with Tribelio's previous behavior with Tribeliopage, making it a relevant benchmark for future development.

• By studying Teachable, Tribelio can gain insights into effective course creation and marketing strategies.

Mayar:

• Mayar provides seamless payment services that can be accessed from anywhere.

• Integrating a reliable payment system like Mayar can enhance user experience on Tribelio's platform.

• Tribelio can benefit from Mayar's expertise in secure and convenient online payments.

EdApp:

• EdApp offers mobile-friendly, interactive courses with a variety of creation options for creators.

• By benchmarking EdApp, Tribelio can explore innovative ways to deliver engaging learning experiences.

• Incorporating EdApp's features can help Tribelio create courses that are accessible, engaging, and adaptable to different learning styles.

Define the Problem

We then asked, "How can creators make interactive and varied courses that can be bought and sold by users, and how can users access these courses from anywhere within our platform?"

Product Principles

User-Centricity

Understanding the desires and challenges of both creators and users is paramount. Creators need tools and formats to design engaging learning experiences.

Simplicity

A user-friendly platform with clear interfaces is crucial. Creators should be able to easily build courses using various formats like video, audio, text, and interactive elements.

Flexibility

Providing creators with a diverse toolkit of formats and tools fosters creativity and allows them to tailor courses to specific learning objectives.

Accessibility

The platform should be accessible from any device, anywhere.

Discoverability

Creating a robust search and categorization system empowers users to quickly find relevant courses based on their interests and needs.

Product Use Cases

Creators:

• Create courses with a variety of content types on a single platform.

• Publish courses independently with dedicated links.

• Publish courses to the Tribelio course marketplace for wider reach.

Buyers:

• Purchase courses from creators through shared links or navigate through Tribeversity.

• Access and learn purchased courses within the Tribelio course marketplace.

Ideation

After carefully analyzing the issues we encountered, we transformed these challenges into a comprehensive flow to address the identified problems

Creator 🔥

Big User Flow

Here, creators can create courses and publish them within our platform, or they can choose to publish them independently.

Course Lesson Type

Tribelio offers a variety of course material types for creators to build engaging and interactive learning experiences:

Learning Format

We will use portrait mode for our web slide format so that it can be opened on mobile phones. Each lesson will be in slide format. This will make it easier for users to learn on mobile devices. EdApp also uses this format, and it has proven to be effective with a large number of users

User 👨🏻‍💻

User Buy Course from Link

User can purchase courses by clicking on links shared by creator. Once a course is purchased, the user will receive an email with instructions on how to access the course.

User Buy Course from Marketplace

Users can browse and purchase courses from our platform's marketplace. Once a course is purchased, the user will receive an course in their "My learning" features.

Start Learning

Users can access their purchased courses by going to the My Learning section of the platform. Once a course is selected, the user can begin learning immediately.

Get Certificate

Users can obtain certificates for completed courses by going to the My Learning section of the platform. Once a course is selected, the user can view their certificate and download it for their records.

Platform. Name. System

Platform

We will create two platforms, one for creators to create and market courses.

The second is for buyers, from purchasing courses to learning and obtaining certificates.

Name

The name is determined by the creative and owner. The name for the creator platform is Creator Tribelio, because we want to have a clear image that this platform is for Creators who want to create products, interact with audiences, and more. In the future, we want to combine all the features in this creator, including CRM, landing pages, and more.

And the name for the user platform is Tribeversity, which is a combination of Tribelio and University, which means Tribelio provides learning from creators for users who want to learn like a university.

System

The system that will be used is for Creator Tribelio, where creators create courses there and can also publish their courses to Tribeversity.

For users, they use Tribeversity for learning services, as well as purchasing courses and obtaining certificates.

Execution

Creator 🔥

Creator Create Course

Creators can create courses and publish them on our marketplace or independently market them by sharing the course link themselves.

Power Up

Creators can publish their courses to our marketplace with the Power Up feature. In addition to publishing courses to the marketplace, the Power Up feature also has several other benefits:

• Courses are promoted by Tribelio Affiliates

• Creators receive the Super Affiliate Feature Badge for selected products. This badge helps affiliates filter for trusted and high-quality products.

Buyer 🚀

Buy Course from Marketplace

Buyers can purchase courses through the marketplace. Once the transaction is successful, the course is added to My Learning.

Access Course from My Learning

Buyers can easily access their courses using the My Learning feature provided in Tribeversity.

Get Certificate

Buyers can access their certificates after completing their courses.

Result & Lesson Learned

Result

Based on the metrics, we have achieved the following results from the shipped platform on a weekly basis in the current period:

Lesson Learned

Empathy towards users is crucial to achieving desired results. In this case, the desired result was to increase TPV. By understanding the needs and pain points of users, we were able to make changes to the platform that made it easier and more enjoyable to use.

Benchmarking against successful market players is a valuable learning tool. By studying the strategies and tactics of companies that have already achieved success, we can identify best practices that can be applied to our own products.

Conclusion

The results from the shipped platform are promising. The new platform has generated a significant amount of revenue and attracted new active users. This is a positive development for the Tribelio ecosystem.