Campaign Design for Fable & Mane's Moisturizing Volume Spray
We recently had the opportunity to work with Fable and Mane - a beauty brand that specializes in hair care products inspired by Ayurvedic Indian traditions. We worked on the end-to-end Visual Language for their new product - the Moisturizing Volume Spray.
The campaign visuals were centred around the ingredient illustrations - we incorporated them as primary elements with foliage as supporting elements to give the collaterals an appealing look and feel.