Hairy Little Monsters

Hairy Little Monsters is a pet care/sitting service.

At the client's request, I developed a brand that is down-to-earth and playful, drawing inspiration from the vibrant colors of her pet dogs' collars: bright purple and green. By employing a brush font with rough typographic characteristics, complemented by a small pawprint and heart, I effectively captured the essence of the brand's values. To further personalize the identity, I illustrated a unique mascot based on the client's own beloved pets.

Originally designed in 2015, this brand identity has stood the test of time, cherished for its playful and affectionate appeal.