Raicol - Marketing Website
Overview
Raicol Crystals Ltd. specializes in the manufacture of high-quality nonlinear optical crystals and electro-optic devices. Their site boasts a state-of-the-art, brand-new manufacturing facility, equipped with the latest technologies - proprietary growth systems, cutting equipment, polishing machines, X-ray measurement systems, clean rooms, an optical shop, and a coating facility. Their crystals are used in various industries such as communications, medical, military, industrial lasers, aviation, and more.
The Challenge
The website is for B2B customers of laser and photonic applications. The company's site aims to increase brand awareness and generate leads. The site approaches researchers, engineers, and procurement personnel in a wide range of laser applications and aims to provide them with technical information about their products, and a way to purchase them. Another challenge is the fact that many other companies around the world sell similar products, which makes it hard to stand out.
The Solution
We made Raicol's new website to make more people aware of the brand and show that they're a top-notch provider with excellent quality and unique expertise. Each product page is designed to help users, even those who aren't experts, understand what the products do. Plus, the website is set up to guide users with clear prompts to contact the company for questions or to buy products. We made Raicol's new website to let people know that they're a top provider of top-notch nonlinear crystals and electro-optics components. They have top-notch performance, top-of-the-line manufacturing facilities, and advanced testing capabilities.
