Logo La Doudounerie™ | Warning Hot Content

About the Project

La Doudounerie™ is a family business founded in 2020 by Yvan Alix. The store specializes in ready-to-go loans, especially down jackets from major brands.

Conception

For this rebranding, we took up the initial concept by conceptualizing the down jacket in the shape of a flame, in order to accentuate the feeling of warmth. The mascot's face was also recalibrated and the colors were applied to give a more assertive personality to the graphic identity.

Font

The typography used is DITA WD© which gives the graphic identity something user-friendly, thanks to its rounded feel.

Colors

We kept the initial colorimetric trio which was red, white and black.

> Summer & Winter Editions

References

Version 1.2 of La Doudounerie™ logo. The logo represents a mascot wearing a down jacket in the shape of a flame, to emphasize the notion of heat. The identity is available in three versions : original, winter & summer editions.