ContabilNews - source for accounting and business news
ContabilNews is a bimonthly digital magazine providing news and insights for accountants, entrepreneurs, HR professionals, and lawyers in Moldova
Task
The goal of this project was to design a compelling landing page for the ContabilNews digital magazine and establish a strong brand identity to convert visitors into subscribers.
My Role
I played a key role in developing the landing page design concept and crafting the ContabilNews brand identity. This involved creating a visually appealing and informative landing page that effectively communicates the magazine's value proposition and motivates visitors to subscribe.
Design Challenge
The primary challenge was to design a landing page that effectively converts visitors into subscribers for the bimonthly magazine. To achieve this, the design focused on clearly presenting the magazine's content and benefits, while also incorporating trust signals and calls to action.
Additional Initiatives
In conjunction with the landing page design, I also contributed to:
Creating a closed Facebook group with essential resources for the target audience, which has grown to 26,000 members in five years facebook.com/groups/contabilnews.
Designing and developing a portal for registering for online seminars geared towards the same target group seminare.contabilnews.md.
Beyond the magazine and online resources, I have designed monthly calendars to enhance the workflow of accountants with reports management and deadlines which bookkeepers should report to different governmental organisations like Ministry of Finance, Statistics and others.
