BRANDING I VILLE ART VILLE
A moving triangle, symbolizing the creative momentum and constant artistic dynamic of “Ville Art Ville”. The three rectangular parts come together to form this triangle in perpetual movement. It represents VAV's continued progression in its commitment to contemporary urban art. It evokes the dynamism of current projects, creativity in perpetual renewal, and the desire to stay moving in a constantly evolving artistic world. The trilogy, reflect the three key aspects of the gallery (exhibitions, mural projects, frescoes), and illustrates unity in artistic diversity. We also find the triangular shapes of each of the letters of the acronym VAV. The shape of the triangle, reminiscent of a folding ruler, also evokes the dynamism and flexibility inherent in burgeoning artistic projects. Sharply defined angles represent precision and attention to detail.
