Brand Archetype Series: The Ruler

Next up on our weekly brand archetype spotlight: The Ruler 👑

As a reminder, we're doing a deep dive into all 12 brand archetypes and we'll be dropping spotlights weekly.

In our work at Focus Lab, we aim to make brands as tangible as possible — living, breathing ideas that real humans can understand and relate to. By identifying brand archetypes that resonate with the future of your brand within our brand strategy work, they inform the ways in which your brand’s personality is expressed both visually and verbally.

Rulers have demonstrated deep expertise in their subject matter and are confidently and powerfully leading their industries.

Shout out to these #b2b Rulers we know and love:

→ PolyAI

→ Rows

→ Microsoft

→ IBM

Click here to take our quiz and find out what your brand archetype is!

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