Boom Park Social Club

Boom Park Social Club evolved around the idea of creating an experiential dining concept by infusing leisurely gaming in a fun, social environment. The founders share a passion for hospitality, baseball and the technology used in preparing young players of today for tomorrow. I worked closely with Chum Studio to develop the venture’s identity. The concept would unfortunately stall but I’m happy with how the visual identity came together.

The wordmark is energetic, bold, and playful. The BOOM letterforms are inspired by vintage ephemera and the curvature of baseball seams. Its counterpart (‘double play’ icon) was designed to represent the pairing of socializing & camaraderie, with playful competition in the batting cage. Bringing the joy of baseball’s casual atmosphere to a setting where guests can enjoy great food, drinks, and laughs is what Boom Park is all about — whether you’re a die-hard fan of the game or have never swung a bat.