Camping & Glamping Website - Case Study
OK Koral: Camping & Glamping Resort
Ok Koral Nature Holiday is organic farm, camping & glamping bio camp located in Skadar Lake and Piva Lake, Montenegro. They grow, process and prepare food that is 100% organic, in accordance with best international farm-to-table practices and experiences.
Project Overview
The project involved website redesign & development of a new website for OK Koral Nature Holidays. They wanted a website that's easy to use and showcases their camp and offerings on both Skadar & Piva Lake, helping them attract guests from around the globe.
👨🏻💻 Role & Duration
- Company: OK Koral Nature Holidays
- Role: UI/UX Designer & Web Developer
- Duration: 3 months
📁 Scope of Work
- Website Redesign
- UI/UX Design
- Web Development
- SEO
The Problem
OK Koral had an outdated website that didn't effectively communicate their story and values. The website wasn't optimized for mobile devices and SEO, which led to a lack of bookings on the website.
Also, website wasn't user-friendly, and since they opened a new location, they wanted to incorporate both camps from Skadar Lake and Piva Lake into one website, so guests could see their offering on one platform, and easily book a stay.
Goals & Objectives
The goal of the project was to improve the OK Koral online visibility, provide an effective platform and a modern website for showcasing the benefits of the camp and their offeiring on both locations, attract new guests, and rank higher in a local seach.
🎯 Business Goals
- Improve visual appeal of the webste
- Improve user experience
- Mobile responsive website
- Showcase both camp locations
- Attract new guests
- Rank higher in local search (SEO)
🙂 User Needs
- View informaton about the camp
- Detailed information about camp accomodation & pricing
- Learn about activities in the camp, food, nearby places & tours
- Easy way to book a stay at the camp
Design Process
💡 Strategy
- Discovery Session
- Project planning
- Competitor analysis
- User Research
⚙️ UX Desgin
- Information Architecture
- Mood boards
- Wireframing
- Prototyping
🖌️ UI Desgin
- Visual Design
- Responsive Design
🚀 Launching
- Development
- Testing
- Quality Assurance
- Deployment
Solution
The solution that was implemented to address the business goals & user needs for the OK Koral's new website, included the following:
✅ Clean & Modern Design
New website had a clean, modern design, better user experience, improvied visual appeal and high-quality images to showcase the camping & glamping resort.
✅ Easy-To-Navigate
Clear structure provided users with the information they needed quickly and efficiently, including acommodation, activities, tours, contact details, farm to table experience and pricing.
✅ Mobile Responsive & SEO Optimized
A mobile-responsive website provided a seamless user experience on all devices, including smartphones and tablets, optimized for search engines, helping to improve the camp online visibility and attract more potential guests.
✅ Showcasing Both Camp Locations
The redesigned website showcased both camp locations, on Skadar & Piva Lake. Through compelling content, testimonials, camp galleries, and informative resources, visitors gain confidence in the camp capabilities and feel empowered to book a stay at OK Koral.
✅ Fast Loading Website
Through the redesign of OK Koral website with a focus on fast loading times, the camp gained increased user engagement, reduced bounce rates, and improved search engine rankings, ultimately enhancing its online presence and driving business growth.
✅ Live Chat Integration
We incorporated a live chat option on the OK Koral website, enabling visitors to engage with the camp instantly for any inquiries or assistance they may need.
Results & Outcomes
The website redesign for OK Koral successfully achieved its goals. With a modern & user-friendly website, OK Koral is better positioned to engage with its target audience, drive conversions, and maintain its status as the best local bio camp, unique in the whole Europe.
As a result, camp saw an increase in website traffic, improved user engagement, strengthened brand identity, and improved conversion rates, leading to 40% more bookings from the website.
Also, as a result of a fast and SEO optimized website, OK Koral ranked higher in a local Google search for camping & glamping resort's.
📈 Business Results
- Increased bookings from the website by 40%
- Ranked higher in a local Google search
- Strengthened brand identity & credibility
- Increased guests loyalty
- Professional & trustworthy look
- Both camps showcased in one place
🙂 User Feedback
- Users liked the easy way to book a stay in the camp
- They liked clear & concise structure of the website
- Users loved the informations about the camping, glamping and pricing info
- They loved detailed informations about the farm to table experience
- Appreciated the speed & mobile-responsiveness of the website
- They liked the live chat feature of the website, so they can easily ask questions
Client Feedback
" Partnering with Dejan for our website redesign was fantastic. He understood what we wanted and made the whole process smooth and easy.
Our new website is amazing! The new site made easy for people to find us and book their stay. We're thrilled with the results and highly recommend him to anyone looking to improve their website."
Ivan Kecojevic
Owner of OK Koral
