Ford Green Branding

The chosen branding concept for Ford Green, a popup park in Camp North End in Charlotte, NC.

Camp North End is a revitalized industrial area that once housed a former Ford Model-T factory turned WWII U.S. Army manufacturing. The area has since been revitalized to include artist studios, shops, restaurants, bars, offices, and community events. Last summer they created a popup park outside of the former Ford building to host a variety of events.

This brand pairs retro-feeling type, bright colors, and organic shapes to bring a fun, nostalgic summer feeling to the park.