Ford Green Branding Option 2

This was an unselected concept for the branding of Ford Green, a popup park in Camp North End in Charlotte, NC.

Camp North End is a revitalized industrial area that once housed a former Ford Model-T factory turned WWII U.S. Army manufacturing. The area has since been revitalized to include artist studios, shops, restaurants, bars, offices, and community events. Last summer they created a popup park outside of the former Ford building to host a variety of events.

I was approached to create a brand for the new park. This concept included a wordmark that was meant to feel equal parts retro, and young and playful. The logo paired well with abstract bright shapes to help bring in the fun, summer feeling the park would bring to visitors.