Ford Green Branding Option 1

This was an unselected concept for the branding of Ford Green, a popup park in Camp North End in Charlotte, NC.

Camp North End is a revitalized industrial area that once housed a former Ford Model-T factory turned WWII U.S. Army manufacturing. The area has since been revitalized to include artist studios, shops, restaurants, bars, offices, and community events. Last summer they created a popup park outside of the former Ford building to host a variety of events.

I was approached to create a brand for the new park. This concept included a wordmark that was meant to feel like a nostalgic nod to the old Ford building, and was paired with juxtoposing bright colors and organic floral shapes that were meant to feel youthful, fresh, and invoke summer fun.