2022 Mistletoe Market

I had the pleasure of designing the brand and coordinating marketing materials for the 2022 Mistletoe Market - a vintage holiday market that occurs over three Saturdays in Charlotte, NC.

The market is held Camp North End, a former industrial area revitalized into a new art, social, and work district. The market is held at night and with the backdrop of the old buildings and twinkling lights it truly feels like a magical and unique place that served as inspiration for this project.

My goal for this branding was to create something that felt very nostalgic, classic American holiday – especially as this was the first year that the market was expected to return full force after the pandemic.

As part of this project, I developed the logo, mark, and color palette that would be used throughout the event design and applied to merchandise, created custom illustrations for the event marketing materials such as social graphics and flyers, and designed signage and banners placed around the market itself. The designs guided the event experience designers in creating interactive elements for the event such as photo backdrops.