Meeting Maker Program

Pure Storage approached us with a request to build a meeting maker program to help generate new opportunities for their sales team and partners. The program involved sending a $10 Starbucks gift card mailer, personalized by the sales rep, along with a landing page that offered a Nespresso coffee maker to recipients who agreed to take a meeting to learn more about Pure. Follow-up calls were handled by the Pure Inside Sales team.

The program was implemented for both Pure's direct sales team and four US partners. The goal was to create a personalized and effective outreach strategy that would help Pure build relationships with potential customers and generate new business opportunities.

The $10 Starbucks gift card mailer, personalized by the sales rep, was a great way to catch the attention of potential customers and make a positive first impression. The landing page offering a Nespresso coffee maker was an additional incentive to encourage recipients to take a meeting to learn more about Pure.

The follow-up calls by the Pure Inside Sales team helped to further solidify the relationships with potential customers and close any deals. Overall, the meeting maker program was a successful outreach strategy that helped Pure generate new opportunities for their sales team and partners.