Tanesco - Visual Identity

Quick Brief

The Tanzania Electric Supply Company Limited (TANESCO) is a Tanzanian parastatal organization. It is wholly owned by the government of Tanzania.

When the client shared their vision for this project, we understood that the design had to be both refreshingly new and comfortably familiar - an artistic feat that we enthusiastically accepted. Our team immersed themselves in creative exploration, fearlessly exploring a diverse range of styles, colors, and visual motifs to find the perfect balance.